From Underserved to High-Value: How Financial Advisors Can Win the Business Owner Client Segment
There's a paradox lurking in most advisory practices: business owners are among the wealthiest, most complex clients. And yet only 24% sought guidance from a financial professional in the past year, according to a 2025/26 Nationwide survey of small- and mid-sized business owners. Another 24% said Advisor guidance would simply give them peace of mind. [...]









